RE/MAX Brand RE-FRESH
RE/MAX Australia &
RE/MAX New Zealand
RE/MAX is a brand that continues to innovate and evolve as the world's most productive real estate network. On a local level, RE/MAX Australia and RE/MAX New Zealand prides themselves on paving the way to be the first to launch the brand refresh globally in 2018.
Reflecting a more neutral minimalist style, we decided to strip back the brand; remove the previous image of the RE/MAX Balloon positioned in a clouded sky and focus on the re-freshed logotype and really highlight the white space of ‘less is more’ – lifting the brand image of RE/MAX as a sophisticated, elegant and neutral brand.
Since it was founded in 1973, RE/MAX has championed the idea that agents should be able to focus their marketing and advertising materials on building their own personal profile. Our agents choose how they do this, but they are strongly encouraged to use their photo and direct phone number, so that when their advertising generates a lead, they are the one who receives it. At RE/MAX, agents are able to keep their valuable database of clients to themselves; they do not have to share it with their office or principal.